What is Engagement Rate?
Updated October 24, 2026
Engagement rate is how many people interact with your post compared to how many saw it.
Likes, comments, shares and saves all count.
High engagement tells platforms your content is worth showing to more people.
Shares and comments usually count for more than likes.
Example
A post reaches 1,000 people and gets 80 interactions, an 8% engagement rate.
Questions people ask
What's a good engagement rate?
It varies by platform. Compare against your own average.
How do I raise it?
Ask questions and give a reason to share.
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