What is CPM?

Updated October 21, 2026

CPM is what advertisers pay per 1,000 ad views on your content.

CPM means cost per mille, or per thousand.

Money and finance topics usually have higher CPMs than entertainment.

CPM is what the advertiser pays. You get a share, which is your RPM.

Example

A finance video has a $15 CPM, meaning advertisers pay $15 per 1,000 ad views.

Why is my CPM low?

Country of viewers, topic and time of year all matter.

Is CPM what I earn?

No, look at RPM for your real earnings.

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