What is RPM?
Updated October 21, 2026
RPM is how much you actually earn per 1,000 views after the platform takes its cut.
RPM means revenue per mille. It counts all views, even ones without ads.
It's the number to use when guessing how much a channel can make.
It changes a lot by niche, viewer country and season.
Example
Your video gets 50,000 views with a $4 RPM, so it earns about $200.
Questions people ask
RPM vs CPM?
CPM is what advertisers pay. RPM is what you get.
How can I raise RPM?
Longer videos, higher value niches and audiences in high paying countries help.
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