What is Sales Funnel?
Updated October 21, 2026
A sales funnel is the step by step path that turns a stranger into a buyer.
A simple funnel is content, then a capture page, then emails, then an offer.
Each step filters people. Fewer reach the end, but they're more interested.
Fixing a weak step often helps more than getting more traffic.
Example
A video sends people to a free guide page, then emails lead them to an offer.
Questions people ask
Do I need a fancy funnel?
No, simple funnels work fine.
How do I know which step is weak?
Check conversion rate at each step.
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