What is Conversion Rate?
Updated October 21, 2026
Conversion rate is the percentage of people who take the action you want, like signing up or buying.
If 100 people visit and 5 sign up, that's a 5% conversion rate.
Small changes in conversion can double results without more traffic.
Track it at every step of your funnel.
Example
Your capture page gets 400 visits and 60 signups, a 15% conversion rate.
Questions people ask
What's a good conversion rate?
It varies a lot, so compare against your own past numbers.
How do I improve it?
Clearer headlines, faster pages and a stronger offer.
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