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What is Sponsorship?

Updated October 24, 2026

A sponsorship is when a brand pays you to mention or feature its product in your content.

Brands pay creators to reach their audience.

Pay depends on views, niche and how well your audience trusts you.

Only promote things that fit, and always disclose it's sponsored.

Example

A finance app pays you $200 to mention it in a video.

Questions people ask

How many followers do I need?

Small accounts in good niches can get deals too.

Must I disclose?

Yes, most countries require it.

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