What is UGC (User Generated Content)?
Updated October 24, 2026
UGC is content made by regular people, and UGC creators get paid by brands to make ads that feel natural.
Brands want videos that look like real customers, not polished ads.
UGC creators make these videos and the brand posts them.
You don't need a big following, just good, honest looking content.
Example
A brand pays you $100 to film a short review of its product for their ads.
Questions people ask
Do I need to show my face?
Often yes, though some briefs only need hands or voice.
Is UGC passive?
No, it's paid per project.
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