Referral partners
A loan officer who has to turn someone away would often rather send them somewhere helpful. Offer a simple way to refer, and report back so they see people being looked after.
Content that answers questions
Short videos and posts about collections, late payments and scores attract people who already have the problem. Teach one thing at a time and invite them to take the next step.
Follow up
Most people do not act the first day. Collect an email, send useful tips, and stay in touch without pressure. Trust is what turns a reader into a client.
Questions people ask
Should I buy leads?
Be careful. Bought lists are often poor quality and can bring legal risk. Build your own list if you can.
Can I use social media?
Yes, and it is a free place to start. Check each platform's rules on financial topics.
What should I say to a referral partner?
Keep it short: you help people who were turned down get ready to reapply, at no cost to the partner.